The ELEKTRA logo is a clear signpost for our brand and our primary visual symbol. Our logo is the embodiment of the uniqueness of ELEKTRA.
According to our company, our logo is simple. It incorporates the basics that are important to us:
The letter E, is at the same time ELEKTRA, and indicates ELECTRICITY which is the basis and the beginning of what our company is doing;
The letter E, which means ELECTRONICS;
The letter K, which means CREATIVITY which is the main guide in our work;
The letter R, which means RESEARCH what is our main activity;
And of course the symbol of “thunder” that symbolizes ELECTRICITY, but also CREATIVE IDEAS.
Our logo is a Latin language variant because we want to present ourselves as an international brand and partner. The logo can be used in RGB, CMYK and Paytone color variants.
Logo for official and overall use
Logo for official and overall use (negative)
Used where there is no need to use the word "SOLUTIONS"
Used where there is no need to use the word "SOLUTIONS" (negative)
Misuse of logo
ELEKTRA’s primary font is Roboto Regular, which has been chosen to enhance and emphasize the clean and modern aesthetics that characterize everything the company does. The font family includes a variety of weights, from Ultra Light to Black, including the corresponding italic variants, providing a flexible range when building a message hierarchy. ELEKTRA’s secondary font is Montserrat.
In cases where these fonts are unavailable, there are appropriate replacements that are Open Sans Regular, Calibri Regular and Arial.